List building and social networking – can you really build a list from people in a social network? I think that you can – in fact, some statistics are showing really crazy things about the social networks – things about huge levels of traffic, things about how involved the people are in social networks.
Think about it – people that belong to social networks and are actively social networking, are more likely to open and read emails – and hence are great candidates for list building.
They tend to become very involved – and I have seen some things that indicate that social networking improves a web sites’ traffic and retention rate on repeat traffic. Why? Some people love to be involved – and social networking allows you to meet exactly those people who are more social – and likewise might tend to open their emails.
At this point, the opportunity to list build within the social networks is wide open – you simply have to go in, become a member of the community, put a squeeze element on your social page, and start getting local social network traffic to that squeeze page or social network page with a squeeze element.
Just be sure and follow all the rules of the particular social network to which you belong, and do not spam anybody – send unsolicited invitations to come to your page.
Treat working in a social network environment much as you would a new forum environment. Just go in and start making friends – and over time, as though relationships develop, you should see that more and more people in the social network are visiting your social network web site.
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